Our values


For a long time the traditional fully boiled process seems to have been forgotten, sidelined by an industry that is performance-oriented. However, it still remains today the only way to make a true Extra Pure soap without compromising on quality. This manufacturing method therefore distinguishes our products from the rest.

Passion and Expertise

Traditional expertise is not easily learned: it is passed on from generation to generation and is acquired over time. At Borale, we are committed to restoring the nobility of a product trivialized and distorted by industrialization.


Borale is a place of creation and discovery. Constantly on the lookout for new trends, we want to do things differently while relying firmly on tradition and know-how that has proven its worth over the centuries.

Purity and Simplicity

At Borale, there is neither synthetic nor superfluous ingredients. Purity and simplicity are the norm and guide our choice of raw material selection. We rely on noble raw substances that are very close to their natural state: pure and without alterations.

Respect, Coherence and Enhancement

Our company’s ecosystem is strong because we act in respect of nature, the environment and the resources it provides. Our actions and operations aim to encourage a strong economy based on sustainable development, and are reflected in strong social commitments and healthy practices for people’s health and the environment.

Information, Integrity and Transparency

We are committed to helping people of all ages find their way in the abundance of misinformation and overconsumption that are offered to us daily. Borale pledges to provide clear and transparent information to educate and empower the customers.